Appformation is a mobile application development company.

How did it begin? I've had a successful career as a Vice President of a mortgage banking company. I'm also a tech enthusiast and purchased the 2G iPhone the day it was released. When third parties were able to begin developing apps I was so excited as I knew that perfect mortgage app was coming. A number of mortgage apps were released but they didn't accomplish exactly what I needed. In the beginning of 2009 I had the wild idea that I could attempt to develop this app on my own. Keep in mind that I had no idea how to program, I didn't know any developers and I've spent the past 12 years in mortgage banking. Despite these challenges my goal was to develop the best mortgage app available. I figured that I had nothing to lose except a little sleep attempting to learn this foreign language. In March of 2009 I downloaded the SDK and went to work on my recently purchased mac mini. Many months and many late nights later Apple approved my app (iPMT Mortgage Calculator) for sale In January of 2010.
While I knew my app was a great solution for mortgage and real estate professionals I didn't know what to expect regarding sales. It was a slow start and a niche app but sales started trickling in. About a month after the release, iPMT was featured in the New and Noteworthy section of iTunes. It became one of the top ten downloaded finance apps and I sold more than a thousand apps in just a weeks time. I've been very happy withe success of iPMT, but have only scratched the surface.
In April of 2011 I resigned from my role at the mortgage banking firm I've worked at for almost 7 years. While I will still be in the mortgage business in a different capacity I am heavily pursuing the growth of my app development company.
This experience has changed the way I approach challenges in business and life. I focus more on the possible and less on the impossible. While I'm still a very small developer comparatively speaking, I have no doubt that the future for my app development company is bright. My hope is that others will be motivated by my experience.
"Imagination is more important than knowledge." - Albert Einstein


